Richard La Ruina
From AttractionWiki
Richard La Ruina, known as Gambler within the seduction community, is a London-based entrepreneur, author and pickup artist.
La Ruina has featured frequently in the media, appearing on several television shows, national radio and in internet publications.
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[edit] Background
La Ruina was born in London and raised in Cambridge where he describes his childhood as being academically and socially problematic.[1][2]. At school, La Ruina was bullied and changed schools because of it, however this problem continued [1][3]. He describes himself as having developed a talent for the stock market at age 18, where he used his life savings successfully to earn himself a comfortable sum of money [4]. He claims that it was here that he acquired the nickname Gambler.[4].
By his own admission, La Ruina was unsuccessful in attracting women throughout his early life, by age 21 he had never kissed a woman. Fueled by desperation and the fear of being alone for the rest of his life, La Ruina visited London's bars and clubs [3][5] to meet women. It was at this time where he met other pick-up artists. La Ruina viewed pick-up artists such as David DeAngelo as great role models but they only provided him with an attitude and not a complete structure for meeting women [1]. This set La Ruina on the path of producing his own method of seducing women.
In 2007 [2] La Ruina set up his own company, PUA Training [6] and trainers were used from his company on a Channel 4 documentary, First Cut: The Rules of Seduction [7][8] which documented the training of men in seducing women. The show was aired in the UK on December 7, 2007 and viewed by 2.5 million viewers. Since then he has been featured as a seduction expert and trainer on Undercover Princes [9] on The BBC, Best Friend's Rehab on Fiver, Super Dragueurs: La Communaute Secrete Des Pick-Up Artist on Canal+, [10], and is set to feature in the film We Need to Talk About Kieran. [11]
La Ruina has been called “Britain's No 1 superstar chat-up artist” by The Times newspaper and a master Casanova by The Independent - a far cry from the shy, never-been-kissed 21-year-old he once was.[12] [13] His notable achievements include the release of his book titled The Natural Art of Seduction: Secrets of Success with women and turning his company, PUA Training, into Europes largest seduction company.[7] In 2009, he branched out and formed an Neuro-Linguistic Training company called NLP Creations Ltd [14].
[edit] Concepts
La Ruina emphasises the importance of not using scripted lines or routines to attract women. He aims for a more natural approach, arguing that men must become their best selves in order to maintain attraction after the routines [1]. He believes there is a structure to attraction, but one should not develop a rigid methodology to go about the various 'phases' of attraction [1][15].
[edit] Training and Products
According to his website, Richard La Ruina (under Gambler) still teaches PUA bootcamps in London and currently charges £250/h for 1on1 coaching. Over 1000 students have taken the bootcamps in London. [16] His bootcamps have been called 'some of the best in the industry' [17] His company has released three products - Home Study Course, Approaching Confidence, and Ultimate Natural Game. Training events have now expanded to America. [18] His products showcase some of his developments in the Pick Up Artist field including The Three Characters of a Seduction. [19]
[edit] Bibliography
- The Natural art of Seduction: Secrets of Success with women (2007) ISBN 978-1-906015-13-8
[edit] References
- ↑ 1.0 1.1 1.2 1.3 1.4 La Ruina interview on Attraction Chronicles
- ↑ 2.0 2.1 Sarah O'Meara: "From teenage geek to Casanova", CEN News, November 14, 2007
- ↑ 3.0 3.1 "Master Casanova" , GMTV, November 27, 2007
- ↑ 4.0 4.1 Gambler's History
- ↑ Retna Wooller: "Lessons in love at the cupid clinic", thelondonpaper, July 4, 2007
- ↑ "Bad chat-ups get the red card", metro.co.uk, July 29, 2007
- ↑ 7.0 7.1 "The Rules of Seduction", PR Web Press Release Newswire, December 3, 2007
- ↑ "First Cut: The Rules of Seduction"
- ↑ "BBC, First Cut: Undercover Princes, Episode 2"
- ↑ "Canal+, Super Dragueurs"
- ↑ "IMDB, We Need to Talk About Kieran"
- ↑ "The Resistable Rise of Britain's no 1 chat up artist" July 10, 2008
- ↑ "A foolproof guide to self-help guides" February 19, 2009
- ↑ "NLP Creations"
- ↑ Simone Baird: "Learn how to seduce", Time Out
- ↑ "Pick Up Schmuck", The Scotsman
- ↑ "Free Online Bootcamp Part 2", TSB Mag
- ↑ "The PUATrainng Bootcamp", PUA Ratings
- ↑ " The Natural Art of Seduction", Cliffs List
